Music video
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A music video is a short film or video that accompanies a complete piece of music, most commonly a song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV's format was based around them. The term "music video" first came into popular usage in the early 1980s. Prior to then, such clips were described by various terms including "promotional films" or "promotional clips".
Music videos are often called promo videos (or simply promos), as they are usually used as promotional devices by record labels. In the 1980s, the term "rock video" was often used to describe this form of entertainment, although the term has fallen into disuse. Music videos use a range of styles of filmmaking, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action.
An early station ID from MTV, a U.S. video channel that began broadcasting 24 music shows and music videos in 1981
